Have you heard about Quiet Luxury?

It’s been trending on my social feeds recently, and when I first encountered the concept, it really resonated with me. Quiet Luxury celebrates understated elegance, refined simplicity, and timeless style. It’s about quality and craftsmanship rather than loud branding. Brands that embody Quiet Luxury focus on subtle details, high-quality materials, and a sense of exclusivity born from their craftsmanship—not flashy logos or fleeting trends.

No Flashy Logos

When I developed Luci di Lucca candles, I unknowingly embraced the essence of Quiet Luxury from the start. I worked with my brand designer, Roland Butcher, who truly captured the look and feel I envisioned. He created an elegant logo that I absolutely love—simple, understated, and timeless. We carried this aesthetic into our packaging, with matte finishes, subtle textures, and a classic color palette. Our candles are poured in matte black and white glasses, featuring only the logo—no flashy labels—so the focus remains on the quality of the candle.

Less is more!

Building a candle brand in such a competitive market isn’t easy, but I’m proud of what I’ve created. Our candles are crafted slowly, with meticulous attention to detail, using only the finest materials and vegetable waxes. I launched with just three unique fragrances, each designed to provide an authentic, exclusive experience. People often ask if I plan to introduce more scents, but that’s the whole point of Quiet Luxury—less is more!!.

In a world dominated by loud brands and fast trends, Luci di Lucca candles stand for something different—luxury that whispers rather than shouts. For those who appreciate craftsmanship and the beauty in simplicity, our candles are the embodiment of Quiet Luxury.