Watch our Brand Manifesto Video to discover the story behind Luci di Lucca Candles
View Video Transcript
0:10 I’m Siobhan Hughes, founder of Luci di Lucca, a Tuscan brand of handcrafted luxury scented candles . Originally from Australia, I first discovered Lucca in 2009 during corporate sabbatical. I immediately fell in love with the city of Lucca, its architecture, the medieval history, the people, the culture. Basically, I fell in love. In 2009, while I was dining in a restaurant in Lucca I met my husband Federico Grabau, and unbeknown to me, he was from a local Lucchese Noble family. To cut a long story short, we eventually got married and now I live in an amazing 16th century Tuscan Villa amongst nine hectares of beautiful botanical park
1:02 I’ve always had a passion for scented candles and over the years I’ve taken many different candle making courses and perfume making courses in Australia, in France and in the United Kingdom. It was initially just a hobby, however when the pandemic came in 2020, I found I had a lot of spare time on my hands, and my daily walks in the garden became a really cherished ritual. Exploring the garden allowed me to discover all the hidden treasures, the beautiful trees and plants and all the captivating scents that bloom throughout the year. It was during this period that I decided to launch a range of uniquely scented candles using the villa and the garden as my muse, and so I embarked on this creative journey.
1:48 I opted for a really clean and minimalist design for the product and the packaging because I wanted it to really reflect the refinement of the villa and the beauty of the garden. My goal was to create an elegant product that allowed the craftsmanship to shine, but for the fragrances to take center stage.
2:11 Choosing the fragrances to launch my brand with was quite challenging because there are a myriad of scents and fascinating aspects offered by both the garden and the Villa. However after a lot of research I narrowed it down to three fragrances.
2:30 The fragrance NOBILE pays homage to the noble Villa Grabau itself, built in the 16th century by the Diodati family of merchants. Nobile is an olfactory tribute to the powerful noble families of Lucca, whose Origins were deeply rooted as traders of luxury goods. The fragrance Nobile is sophisticated and elegant like the Villa. It opens with some spicy top notes of black pepper and saffron before evolving into a beautiful rose floral heart and in the base there’s this warm, precious oud and sandalwood that create an air of opulence. For me Nobile is a Autumn / Winter fragrance – it reminds me of sitting by a fire with a good Brunello.
3:19 OTIUM is inspired by the Italian Garden at Villa Grabau. It evokes a feeling of walking through a renaissance park during the summer. The fragrance opens with fresh top notes of lemon, mandarin, pine needles and a little bit of mint, before it evolves into a beautiful floral heart of neroli, jasmine and petitgrain. The base notes of vetiver and cedarwood give it a really beautiful earthy and grounding finish. Otium is a really lovely, beautiful floral fragrance and I think it’s quite feminine.
4:00 The fragrance LA LIMONAIA is inspired by historical 16th century structure of the same name. La Limonaia belongs to the classic Chypre perfume family which originated in the 20th century. It opens with a blast of citrus notes before evolving into a beautiful floral heart of Florentine Iris, neroli and jasmine. The base combines deep woody notes of labdanum, patchouli and an earthy oak moss. It’s a really intriguing fragrance. It’s quite romantic, a little bit vintage and I think it’s quite a unisex fragrance and it’s actually one of my favorites.
4:44 I make all the candles myself. I pour them by hand in my small laboratory. The process of making a candle is quite straightforward – you melt the wax, you add the fragrance, you stir it together and then you pour the candle. But, the process of making a really good quality candle that burns all the way to the end, that doesn’t produce soot and that gives a beautiful scent is much harder than most people think. There are a lot of variables that impact on the end result. For example the size of the container, the color of the container, the size of the wick, the composition of the fragrance – it all needs to come together and be perfectly balanced to create a good candle. So there’s a lot of of testing, rigorous testing that you go through to find the perfect candle.
5:39 What sets my candles apart are the fragrances which are unique and original and they’re created exclusively for Lucci di Lucca by independent master perfumers from Florence in Italy, from France and from the UK. They’re composed of a high percentage of natural essential oils as well as some carefully selected synthetic aroma chemicals which allows us to achieve two important things: – we can create much more complex scent profiles and we can also contribute to the conservation of rare plant and animal species. All of our candles and fragrances are completely vegan friendly. Each handcrafted candle goes through rigorous testing to make sure it burns uniformly and cleanly to the very end.
6:19 I follow a slow crafting philosophy which is similar to slow food and slow travel and it emphasizes the importance between craftsmanship, sustainability and community. So I produce my candles in small production runs because this allows me to focus on the quality and the uniqueness of the candle rather than the quantity. This process really allows me to take my time so that I can create a beautiful product with fragrances that will transport you into Lucca, or throughout Tuscany or into the Italian Garden at Villa Grabau.
A love story in Lucca
Luci di Lucca is a small, artisanal candle producer from Lucca, Tuscany, founded by entrepreneur and Italophile, Siobhan Hughes. Born in Australia, Siobhan moved to Lucca in 2009 to study the language and immerse herself in the culture. As great love stories go, she met a local from a noble Lucchese family and eventually married him. She now lives with her husband and local tour guide, Federico Grabau, in the beautiful 16th century estate of Villa Grabau. Inspired by the beauty of its Italian Renaissance garden, magnificent lemon tree conservatory and its beautiful botanical garden full of rare and exotic plants, the idea to create a range of hand-crafted, unique luxury scented candles was born.
A hidden jewel in Tuscany
The name “Luci di Lucca” reflects the essence of the enchanting town of Lucca – a hidden jewel in Tuscany brought to prominence in the 11th century by wealthy and powerful merchants who traded in rich silk textiles, chestnuts, olive oil and wine. From this newfound wealth, a new aristocracy and merchant class emerged in Lucca. In particular, the families of Cenami, Bonvisi, Antelminelli, Bernardini, Orsetti, Diodati, Cittadella, Castracani, Guinigi, Burlamacchi and Arnolfini rose to considerable fame and importance. Thanks to their intellectual sophistication, cunning and strategic thinking, Lucca remained an independent republic for more than 500 years.
Attracting many of Europe’s pre-eminent artists, musicians and architects, spectacular villas such as Villa Reale, Villa Torrigiani, Villa Diodati (now Villa Grabau), Villa Bonvisi (now Villa Oliva) and Villa Mansi became well known in the world of refinement, luxury and architectural grandeur. Such magnificent residences with their exquisite gardens became a reflection of one’s significance and status in society and the owners went to extraordinary lengths to embellish their gardens with beautiful and exotic plants from around the world. These villas and gardens have remained timeless in their beauty, structure and elegance and many of them can still be visited today.

